New Products

EOS Taps Into Sensorial Beauty Trend with Blue Moon Lip Balm

The unexpected partnership gives fans 21 and up a new way to enjoy the beer’s iconic citrus taste sans the orange.

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By: Lianna Albrizio

Associate Editor

For EOS, nothing says summer like the citrusy taste of a cold beer against a juicily moisturized pout. That’s why, the brand has teamed with brewing company Blue Moon to unveil its limited-edition Valencia Orange Lip Balm. The Blue Moon x EOS Valencia Orange lip balm, $4.99, is encased in the brand’s signature sphere to mimic the Valencia Orange. Crafted for Blue Moon imbibers 21 and older, the balm is encased in the brand’s signature sphere to mimic the Valencia Orange. Each swipe aims ...

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